China’s Huiyuan Juice has invested in agricultural company Jiangsu Richland Group to acquire an unspecified number of shares.
By taking a stake in the fruit supplier, Huiyuan Juice will be able to realise synergies in the sourcing of blueberries and ‘create greater market value’. It claimed that there was an opportunity for it to take advantage of in the blueberry market.
The two companies will continue to work together in the future, Huiyan said: the two companies will seek further synergies in the areas of blueberry gathering and purchasing, blueberry juice products, blueberry cultivation technology and marketing channels.
In the past couple of years, Huiyuan Juice has continued to accelerate its overseas business development and market expansion by entering into Singapore, Malaysia and other southeast Asian markets. The business described its latest move as ‘an important step for its prospective layout and overseas strategy’.
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