Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) will lead a delegation to China in May to capitalise on the growing popularity of the emirate as a tourist destination from Asia.
Inbound visitor arrivals from China have seen dramatic rises over the past few years, with the number of hotel guests growing by 31 percent in 2016 compared to the previous year.
China is now the emirate’s third-largest overseas source market for hotel guests, behind India and the UK, contributing 337,353 guest nights last year.
Following a trip to the China Outbound Travel & Tourism Market this week in Beijing, the authority will be leading a large delegation of hotels, attractions and tour operators to China in May.
The visit will include stops in Chengdu, Wuhan, Guangzhou and Nanjing as the emirate strives to reach its ambitious target of 600,000 Chinese visitors a year by 2021.
The increased initiative to attract visitors from China has gained momentum following the UAE government’s recent law allowing Chinese visitors to acquire a visa on arrival to Abu Dhabi International Airport, as well the efforts to develop a broad range of products and packages that meet expectations for Chinese travellers.