Jiangsu Shenghong Science and Technology Co Ltd See Success At Yarn Expo Spring


Via asiatoday.com

Yarn Expo Spring concluded its 2017 edition last month with high satisfaction from both exhibitors and buyers. Held from 15 – 17 March at the National Exhibition and Convention Center (Shanghai), the fair attracted 22,579 visitors from 94 countries and regions (2016: 20,527, 77 countries and regions) to source a large variety of yarn and fibre products brought by a total of 393 exhibitors from 12 countries and regions (2016: 309, 11 countries and regions), a 10% and 27% increase, respectively. The top 10 overseas visitor countries and regions were Australia, Hong Kong, India, Indonesia, Japan, Korea, Russia, Taiwan, the UK and the US.

Yarn Expo has always been known by the global yarn and fibre industry as the must-join trade fair for companies eager to tap into or intensify their businesses in China as well as Asia. Trusting the influence of Yarn Expo, industry leader Birla started participating regularly since it entered the China market three years ago.

Gathering six partner companies, Birla organised its own Birla Planet pavilion once again to highlight two of its key product lines – Birla Modal and Birla Spunshades – with pleasing results.

The India Pavilion also experienced success, with results exceeding the pavilion organisers’ expectations. Mr Ravindranathan Narayanasamy, Joint Director of the Cotton Textiles Export Promotion Council (TEXPROCIL), the pavilion organiser, commented: “The result this year is better than we expected! The strong visitor flow kept our exhibitors busy for all three days, and many reported to us that ample opportunities were found here. After a short period of downturn, we can clearly feel that the demand for Indian products, especially in China, is growing again since last October, and we are gaining a larger market share.”

Exhibitors praised fair’s effectiveness for generating high-quality new business and its diverse buyer profile

Domestic exhibitors were just as pleased as the overseas exhibitors. Jiangsu Shenghong Science and Technology Co Ltd, a well-known domestic supplier and the co-organiser of the Shenghong China Fibre Trend Area 2017-18, shared the company’s rewarding three-day fair.

China’s demand for Uzbek cotton growing steadily

Baoding Kaiyuan Cotton Spinning Co Ltd is just one of the buyers who visited the fair to specifically source Uzbek cotton, with the company’s General Manager Mr Yechao Sun sharing: “My main goal for visiting Yarn Expo is to purchase yarns from Uzbekistan suppliers. Uzbek yarns reach 80-90% of the market share in Hebei, the area I come from. For us, we think their cotton is much more attractive in terms of the price and quality. I’ve already met with some high-quality exhibitors here and will consider to have further cooperation with them.”

Fair reflected high potential of the synthetic and fancy yarn markets

Besides Uzbek cotton, synthetic and fancy yarns are also the rising stars in the industry, which several exhibitors verified in the fair. Mr Sandjojo from PT. Bingtang Ashai mentioned: “As synthetic yarns are more cost effective, the demand is obviously much stronger now. The majority of buyers we met were looking for synthetic yarns.” Domestic exhibitor Zhangjiagang Glory Biomaterial Co Ltd agreed, as the company’s newly developed synthetic fibre (a high elastic plant synthetic fibre for functional fabrics) received very positive feedback during the fair, with its Business Manager Mr Simon Zhang explaining: “Our target is the sportswear fabrics manufacturers, but we realised that there was a significant increase in e-commerce buyers sourcing our products this year. The demand is growing, and we were able to connect with a large amount of new buyers and received many high-quality enquiries over these few days.”

Driven by the hot fancy yarn market, the Fancy Yarn Zone was one of the busiest areas in the fair. Mr Hainan Ge, General Manager of Suzhou High View Industrial Co Ltd, commented: “So many visitors came to our booth, and they were all genuine buyers who know exactly what they need. I can feel the demand for fancy yarns is rapidly growing as there was a significant increase of buyers sourcing new types of fancy yarn this year. Mr Xinhua Ma, President of Sundeli Dyeing Technology Co Ltd, felt the same and shared: “It’s obvious that there were more buyers interested in our fancy yarns, and this Fancy Yarn Zone maximised our exhibit results as it helped to draw the right buyers to us.”

Concurrent fairs add value to participants’ experiences

Yarn Expo was held concurrently with four other textile trade fairs, and a number of exhibitors praised this arrangement for offering them additional business opportunities.

Buyers also benefitted from the arrangement. “I’m visiting Yarn Expo from PH Value. The joint exhibitions are helpful for learning the whole picture of the entire industry chain, and have enriched the range of sourcing options,” said Mr Yongmin Zhou, General Engineer of Wuhan Winsome Knitting Industrial Co Ltd. “I found some very good quality exhibitors and placed sample orders with them already.”

The next Yarn Expo fair, Yarn Expo Autumn will take place from 11 – 13 October 2017. Yarn Expo showcases a wide spectrum of natural and blended yarns including cotton, wool, flax / regenerated flax, silk, and man-made fibres and yarns, as well as specialty products including elastic, and fancy and blended yarns.

Yarn Expo Spring was organised by Messe Frankfurt (HK) Ltd; The Sub-Council of Textile Industry, CCPIT; China Cotton Textile Association; China Wool Textile Association; China Chemical Fiber Association; China Bast & Leaf Fibres Textiles Association; and China Textile Information Centre.


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