Mattress Maker To Produce In Suzhou

nikkei.com

 

Via asia.nikkei.com

TOKYO — As China grows richer, its people are devoting a bigger share of their wallets to health. And among the essentials of a healthy lifestyle is a good night’s sleep.

Enter the world’s manufacturers of mattresses and bedding, who are eager to sell high-quality, modestly priced sleep essentials to weary Chinese. Although China’s economy is slowing, it is still expanding by more than 6% annually.

Simmons plans to double the number of its stores in China to 410 over three years. It will start producing lower-end products locally for the Chinese market soon.

The company plans to open an outlet in a shopping center in an inland city by the end of this year. It is also developing products for middle-income buyers that are 30% cheaper in hopes of winning over these customers. The high-end products currently sold at its stores in China are imported from Japan, but Simmons will soon start making midrange mattresses at its factory in Suzhou, west of Shanghai.

 

 

 

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