Suzhou Ramps Up Outreach Amid U.S. Tourism Gains



U.S. tourism arrivals to Suzhou, a 2,500-year-old city on the Grand Canal near Shanghai, leapt from 80,000 to 120,000 overnight visitors between 2014 and 2016, according to Lincoln Wang, director of international marketing development for the Suzhou Tourism Bureau.

The U.S. already was the No. 1 market, he said, but seemed ripe for further, and quick, development.

The recent growth in arrivals, Wang said, resulted from a comprehensive marketing program launched in late 2014 when the tourism bureau retained the services of Chicago-based PHG Consulting, a division of Preferred Hospitality Group.

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