World-Leading Farm Equipment Manufacturer Expands from Changzhou Base

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One of the world’s largest farm equipment manufacturers is predicting a bright future in China, and it is putting its money behind that belief.

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AGCO, parent company of well-known brands Massey Ferguson, Fendt, Valtra, GSI, and Challenger, has opened a new state-of-the-art manufacturing facility in Changzhou to serve both its international needs and what it sees as growing opportunities in China.

The Suxin Yuanwei agricultural machinery company in Jiangsu Province has entered into a strategic partnership with AGCO to help distribute its products. So-called “experience stores” let customers test tractors; the company has 40 locations across Jiangsu Province.

“Agriculture is probably the most important sector in China, given the size of the country,” AGCO vice-president and managing director of China Fred Yang told a meeting with international ag journalists in Changzhou in September.

AGCO has a relatively new footprint in China, establishing AGCO China in 2008, but its Valtra brand entered the market in 2001. The almost 200,000 square metre facility in Changzhou opened in August 2015, and is the manufacturing base for the new Global Series Massey Ferguson tractors for both China and AGCO’s international markets.

AGCO has a relatively new footprint in China, establishing AGCO China in 2008, but its Valtra brand entered the market in 2001. The almost 200,000 square metre facility in Changzhou opened in August 2015, and is the manufacturing base for the new Global Series Massey Ferguson tractors for both China and AGCO’s international markets.

Currently, the Changzhou factory’s production represents about 10 per cent of the Chinese market, but AGCO hopes to increase that to 25 to 30 per cent as the market continues to grow.

In addition to Changzhou, the company boasts three other manufacturing sites in China, alongside three parts warehouses, three engineering centres and six sales offices. These are supported by an extensive regional network of dealers that can help meet growing demand from Chinese farmers for quality, reliability and service.

“We’ve built a branded ‘experience store’ so customers can come in and try the tractors,” said Yingfu Xu, vice-president of Suxin Yuanwei AM Co., Ltd, an agricultural machinery company in Jiangsu Province that has built a strategic distribution alliance with AGCO.

 

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