Dear colleagues and friends,

During the years we have been working for international companies and managing their Chinese digital marketing channels, I’ve come to realize that due to language and cultural barriers, most digital marketers working in the West find it difficult to keep pace with the fast changing digital landscape and regulations in the Chinese market. In the first case, the Chinese digital landscape looks very different from that in the West, e.g. there is no Facebook or Google here. Moreover, regulations here are liable to change from time to time, and that may influence the marketing activities and available channels that can be used in this market.

This article was written by  and published on PTL Group. Original Post: http://www.ptl-group.com/blogs/en/a-letter-from-head-of-china-marketing      

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