If the first question that comes to your mind when you read the above sentence is: ”What on earth is Wechat?” or “What is Official Wechat account?” you are in trouble with your knowledge about China.
If your question is “Why would my sales man need an Official WeChat account?” you are in a better position but not up to date with marketing strategy in China.
As may you already know, many of the marketing tools as well as social media are different in China. Google, YouTube, Facebook and Tweeter do not work in China so you need to adopt the Chinese tools.This article was written by and published on PTL Group. Original Post: http://www.ptl-group.com/blogs/en/does-your-sales-man-in-china-have-an-official-company-wechat-account