WeChat “Mini Programs”

Where are they heading?

On January 9th this year Tencent introduced WeChat Mini Programs after a long period of waiting. Before their launch, Mini Programs were the hottest topic among marketers and developers since they might well change the current mobile application market that is dominated by the App Store and Chinese alternatives to Google Play (since Google Play is not available in China).

What are WeChat Mini Programs?

WeChat Mini Programs is another function Tencent created for WeChat, a very popular app that has over 900 million monthly active users as of Q1 2017. The Mini Programs are developed based on the WeChat platform and can be run within WeChat itself. In other words, it’s an app within another app. Hence, mobile users don’t need to download a virtual app from the app marketplace, but can use the applications simply by opening WeChat.

This article was written by  and published on PTL Group. Original Post: http://www.ptl-group.com/blogs/en/wechat-mini-programs      

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